It’s time to
think wrong.
Think Wrong is our radical problem-solving-system that reliably produces surprising, ingenious answers to your most wicked questions.
When you need to solve to a better place.
When you or your clients have a problem that seems too big or a solution that just doesn’t seem right.
When you, your clients, or your clients’ clients need to break free from the status quo.
When you aren’t even sure what the problem is, it’s time to think wrong.
Professor at Columbia School of Business, Best-selling author of The End of Competitive Advantage
Vice Chairman and Managing Principal, Deloitte Consulting LLP, and best-selling author ofThe Corporate Lattice and Mass Career Customization
CMO and General Manager at Lithium Reach + Response
CEO and Founder at mach49, Henry Crown Fellow with the Aspen Institute
CEO and Founder of Tether
Director Emeritus, McKinsey and Company
CEO Innisfree and Co-founder of Trumpet, Idea Village, Freedom Pizza, Bootleg Spirits, Spiffly, Good Spread, and Naked Pizza
Vice President of Corporate Relations, Genentech
Senior Vice President of Corporate Accounts, The Regus Group
President and CEO, Credit Human FCU
CEO and Founder of The Butler Bros
Director, MD5 National Security Technology Accelerator, Department of Defense
" Founder / Creative Director at Mine, Author of Just Design: Socially Conscious Design for Critical Causes
On the inside.
Think Wrong.
How to Conquer the Status Quo and Do Work That Matters
The way we solve problems is broken—we’re trapped by techniques and assumptions of a prior era.
Today challenges emerge at an ever-accelerating rate, and we struggle to find the imaginative answers we crave. When we do, biology and culture conspire to obstruct our progress. Think Wrong: How to Conquer the Status Quo and Do Work That Matters teaches you how to use Solve Next’s radical problem-solving system to reliably produce surprising, ingenious, and seemingly magical answers to your most wicked questions. This book provides you with new language, frameworks, and tools to conquer the status quo and drive change.
Inside Think Wrong, designers and innovators John Bielenberg, Mike Burn, and Greg Galle show how pioneering teams of people have cultivated ways to challenge both their brains and the culture at large. These people learned to think wrong, and so can you.
The introduction offers the fundamental groundwork of Think Wrong. The subsequent chapters present six practices developed by the authors—Be Bold, Get Out, Let Go, Make Stuff, Bet Small, and Move Fast. Using firsthand case studies of success, and offering Think Wrong Drills that you may use, Think Wrong is a field guide for applying this highly effective problem-solving system to challenges big and small. In addition to the drills provided in the book, Think Wrong readers are provided access to free online resources.
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